Claims alleging injuries due to slip-and-falls are ubiquitous in virtually any industry using a brick-and-mortar sales model. Each Midwestern winter also gives rise to a barrage of claims alleging falls on ice and snow. An effective premises liability defense hinges upon an understanding of the relevant law of the jurisdiction. However, it also requires an understanding of other overarching issues, such as insurance coverage, defense and indemnity provisions, general contract law, and the limitations of liability that are available to certain corporate forms. Our firm has handled all aspects of premises liability claims for decades and is well-versed in all of these aspects.